We see signage every single day- they’ re an essential part of life. Drive down the street and you will be confronted with road signs indicating which speed to drive at or directions to the nearest town. In the workplace, you will discover health and sefety signs littered here, there and everywhere. Pop to lown for groceries and you will notice that shop sigange is plentiful, delailing opening hours plus displays of discounts and deals. Even the infamous golden arches of Mc Donaland can be considered sigange!
So, what exactly is signage ? signage is generally defind as any kind of graphic display intended to convey information to an audience.
Signs are often used for advertising and marketing by companies or organistations. While adverting hearding may initially present them selves as the obvious solution for companies, there are other signs that can be used for this purpose. Other outdoor signage solutions and building wraps are an alternative and successful way to advertising a brand.
Maybe you are just starting a new business, or you have on established business and want to rebrond. Or perhaps you just want to improve your visibilty and get the attention of potential customers. Whatever stage your business is at, signage should be a crucial part of your marketing mix if you want to make an impact and create a strong visual brand.